Pinterest is a social media platform that was released in 2010. As a free website, users can upload, save, sort and manage images. They can organize and collect these images on pinboards. By 2012 the site had 11.7 million unique U.S. visitors. Pinterest for business has grown over the last 10 years to be a major asset. The number of visitors daily can mean greater visibility for your business, service or products.
Pinterest has more than 150 million Pinners (active users sharing, saving, and searching content). The Pinners may be within your target audience. 67% of Pinners are under the age of 40, 54% of women aged 34-55 are on Pinterest. As well as male monthly users has grown 120%.
Pins last forever on this platform. Once shared and uploaded to Pinterest your image can be reshared (repinned) over and over gaining visibility. It’s important to keep posting new images and new products for greater visibility but what you input and consistently can create larger numbers of visibility to your business.
Pinners are buying
Monthly users are Pinterest are open to your business advertisements through pins. By creating colorful, eye catching, and quality content you can connect with your target audience and create a large number of customers and potential customers following your business.
Pinterest is a great way to stay up on emerging trends
Pinterest provides popular keywords and trending products in real time. This also allows you to track any products or pins that are losing traction in the market.
There are many common misconceptions about Pinterest. These can include thinking only women are on Pinterest where the numbers of Men joining is on the rise. Pinterest converts more general business browsers into buyers with strong, eye catching visuals.