What’s your Pinterest followers count looking like these days? Pinterest is a platform for visual discovery, allowing users to find and save their favorite ideas, inspirations, and interests. This social media platform has become an increasingly popular source of inspiration for people around the globe, with more than 450 million users using it every month.
As a result, Pinterest has emerged as a powerful marketing tool for businesses of all sizes looking to expand their reach and connect with their target audience. However, simply having a Pinterest presence is not enough. To fully leverage the benefits of this unique platform, businesses need to have a strategy that is aimed at growing their Pinterest followers.
In this article, we will take you through some of the best tips and tricks that can help you to increase your Pinterest following and help your business to grow and flourish. So, let’s dive in and explore the world of Pinterest together.
Best Ways To Grow Pinterest Followers
As Pinterest continues to prove its influence as a powerful social media platform, business owners, entrepreneurs, and marketers alike should take advantage of the platform’s full potential.
Luckily, several proven methods exist to help achieve this growth, from optimizing boards and descriptions to engaging with followers and actively collaborating with other businesses. By executing these tried and true techniques, your Pinterest account can not only gain followers, but also use the platform to drive traffic, increase sales, and ultimately grow your business.
Whether engaging with your audience, optimizing your content, or maximizing the use of keywords, many proven techniques help you achieve better results. One of the most critical factors is growing your followers, as this will boost your brand’s visibility and provide you with a loyal base of potential customers.
If you want to grow your Pinterest following, implement these tips for maximum results!
Switch to a business account
Pinterest provides businesses with a variety of tools to promote their content. Business accounts have access to unique content formats, such as video pins, which can help increase engagement and brand awareness. Advanced Pinterest analytics allow businesses to track their performance, understand their audience, and optimize content.
Additionally, shopping features allow businesses to showcase their products and drive sales directly from the platform. With the option to create an ad account, companies can also take advantage of targeted advertising to reach their desired audience, via Pinterest ads.
Whether starting a new account or converting an existing one, turning it into a business account is a wise decision for any brand looking to expand its reach on Pinterest.
Optimize your profile
One of the most powerful ways to increase the visibility of your Pinterest profile is to use hashtags and keywords within your bio and username. Doing so makes it easier for potential customers to find your content when they search for terms related to your particular niche.
For example, Martha Stewart’s inclusion of the keyword “daily recipes” within her profile has undoubtedly helped her content become more discoverable for users interested in finding new recipes – her pins are always shown in search results! Go ahead, search it for yourself, and see…
By being mindful of the keywords that your customers are likely searching for, you can increase the likelihood of being discovered and, ultimately, drive more traffic to your profile.
It’s a good thing (no pun intended) to use keywords in other areas of Pinterest as well, as we’ll mention later in this article.
Niche down for your target audience
To grow your Pinterest followers, having a clear target audience is imperative. While casting a wide net in hopes of reaching as many potential customers as possible may seem appealing, this approach is often less efficient. Rather than trying to appeal to everyone, businesses should focus on a specific niche and develop a content strategy that will resonate with those specific Pinterest users.
Identifying a niche allows businesses to hone in on the needs and interests of a specific group of people. By understanding the unique characteristics of this group, brands can create tailored content that speaks directly to their audience’s pain points and desires. This focused content will be much more effective than generic messaging that appeals to the general pool of users.
As a business dominates its niche, it will begin to see positive effects in its reach. Users specifically interested in this niche will consume, share, and recognize the content. Which, yes, means they’ll become new followers.
This kind of engagement is what drives growth on Pinterest. The more people engage with a business’s content, the more likely it is to be recommended to others interested in similar topics. Then those users will engage in your content and follow as well.
Hence, the circle of life continues.
Hone your branding
In the world of social media marketing, trust is everything. People follow who they like (and like those they trust).
To truly establish yourself as a trusted brand on Pinterest, it’s crucial to understand the importance of consistently presenting a cohesive image. Your target audience needs to recognize your content as related to your brand to develop a sense of familiarity and trust. This is where the concept of “impressions” comes into play. An impression is essentially any instance where a prospective customer comes into contact with your brand, whether that be through a pin, Pinterest boards, or a profile.
It’s worth noting that the number of impressions you earn doesn’t necessarily equate to your number of followers, though having a strong follower base certainly helps. Instead, impression count speaks to how visible and recognizable your brand is on the platform.
The more consistent and coherent your brand image, the more likely your target audience will see and ” click ” on your Pinterest content. And just like that ‘circle of life’ we mentioned before, repeated clicks and interest leads to potential followers…
Getting started on this path toward recognition and trust is relatively straightforward. First, focus on developing a consistent aesthetic for your brand. One way to achieve this is by using a consistent color scheme, font style, and image formatting in all of your pins and boards. Consistency can also extend to the themes and topics you cover, as well as your overall messaging and tone of voice.
Optimize pin descriptions and boards
If you thought Pinterest SEO wasn’t a “thing,” well…sorry, but it is!
Using relevant keywords in your Pinterest board names and pin descriptions can significantly boost your chances of getting discovered by potential followers. As Pinterest users often find brands and content through searches and hashtags, you must ensure that your pins are optimized with the correct tags and descriptions.
When creating pin descriptions, it’s essential to be specific and use descriptive language that accurately reflects the content of your pin. For example, if you’re sharing healthy dinner recipes, take Martha’s lead and use long-tail keywords like “healthy meals,” “dinner ideas,” and “easy recipes,” and include details such as the ingredients, preparation time, and serving size.
Moreover, naming your boards with relevant keywords can also enhance the visibility of your content on Pinterest. Creating a board titled “Healthy Recipes” makes it easier for users to find your pins related to that topic. Oh, and make sure that your board titles are catchy, informative, and aligned with your brand and target audience. That’s super important.
So, take some time to research the most relevant and popular keywords for your niche and integrate them into your Pinterest marketing strategy. It’s worth it to grow those followers!
Engage
A key factor in growing your Pinterest following is to pin regularly. By regularly posting high-quality, visually appealing content that resonates with your audience, you can establish yourself as a reliable source of information and inspiration.
Additionally, Pinterest rewards active accounts by showing their content more often in users’ feeds, increasing visibility and engagement.
Another effective strategy to grow your Pinterest following is manually pining other users’ content. This helps you discover new ideas and inspiration for your Pinterest profile and increases your chances of being noticed by other users who may follow your profile in return. It’s also worth mentioning this strategy falls in with the 80/20 rule of social media.
Following other boards is also a great way to increase your visibility on Pinterest. By engaging with other users and commenting on their pins, you can build relationships and establish yourself as a valuable member of the Pinterest community. This can lead to increased exposure and more opportunities to grow your following.
So basically, be active on this social media platform! Active accounts grow, and marketing on Pinterest is never a “one and done” type of situation.
Creating a social media calendar can be incredibly helpful for those who struggle to keep up with regular Pinterest activity. By planning your posts in advance, you can stay organized and focused on your publishing strategy, ensuring you consistently post high-quality, on-brand content.
Additionally, using a tool like Tailwind can simplify the scheduling process, allowing you to plan and schedule pins ahead of time.
Conclusion
When used correctly, Pinterest can be an excellent way to grow your business and increase brand visibility. Following the strategies outlined in this post, you can create a winning Pinterest profile that attracts more followers and drives increased web traffic.
Remember:
- study your pinterest audience for your ideal customer,
- your pins with relevant keywords,
- maintain consistent branding across all of your original content,
- engage regularly with other users’ content
- …and it’s a good idea to make sure your business account is fully optimized.
You’ll grow your Pinterest followers in no time!
Pinterest management services
Sunrise Virtual Assistant Services offers comprehensive Pinterest management services to help you make the most of your profile and digital marketing efforts.
Our team crafts custom boards and pins with extensive keyword research backed-descriptions, designed to attract more followers, increase web traffic, and boost brand awareness. Contact us today to learn more!
