If you’ve Googled “how to make money on Facebook” because your small business bank account is giving major “forgot account” energy (you know, when you check it and wonder if you’re looking at the wrong account…), you’re in the right place.
With over 2.9 billion monthly active users (that’s a lot), Facebook is a powerful platform that’s packed with monetization opportunities for small business owners.
But scrolling is one thing; strategically making real money on Facebook? That takes some planning, dedication, and a sprinkle of creative chaos.
This guide breaks down the best ways for small businesses to boost sales, grow a loyal audience, and build a revenue stream using Facebook’s robust monetization features.
From optimizing your Facebook business page and running engaging Facebook ads to selling through Facebook Shop and leveraging exciting new tools like Facebook Reels and subscription services, we’ll reveal the secrets behind the blue curtain.
If you’re ready to move from “tab hoarder” to social media mogul status, don’t miss the info at the end for Sunrise Virtual Assistant Services (because outsourcing your social media management might just be the ultimate power move).
How to Make Money on Facebook
Starts With a Killer Facebook Business Page
Before you can reap the rewards from Facebook monetization, your Facebook business page needs to have more character than a Marvel crossover.
The best thing? Creating one is free, unlocking access to powerful tools like the Meta Business Suite, the Professional Dashboard, and an audience that stretches beyond your wildest spreadsheet dreams.
Set Up and Optimize Your Facebook Business Page
1. Create a Facebook Account (or convert your personal account).
You’ll need a Facebook account to create a business page.
It’s a good thing to keep your business profile separate from your personal account for professionalism (and to dodge “friend requests” from your Aunt Brenda).
If you already have a business profile and forgot account info, follow Facebook’s helpful “forgot account” flow.
2. Fill Out Every Field Like Your Business Depends On It (because it does).
- Profile and Cover Photo: Use your logo and a high-quality on-brand image.
- About Section: Tell people what makes your business the hot sauce in a world of mild salsa.
- Contact Info, Location, and Hours: Unless you want messages at midnight. Or maybe you do?
- CTA Button (Book Now, Shop Now, Contact Us): Make it easier for potential customers to take action.
3. Enable Professional Mode for Access to Monetization Tools
Switching to professional mode or business suite unlocks a world of monetization features, analytics, and in-stream ad access.
You’ll also get to check if you meet the eligibility requirements for Facebook’s monetization program. Don’t miss this mighty step!
Build Out Your Product Catalog & Facebook Shop
You can’t make sales without anything to sell.
Upload your product catalog, tag products in your posts, and set up a Facebook Shop for an always-on store presence.
Got handmade glass bottles or a killer cupcake? List them as a new listing!
Facebook Marketplace is a great way to reach local buyers, while Facebook Shop lets you showcase your products to a wider audience—including people who love to browse on their mobile devices at 2 a.m.
The Best Ways to Drive Revenue on Facebook
With your business profile all set, it’s time to roll out the big guns.
There are various ways to drive revenue, and every small business can find a monetization method that fits like your favorite pair of super comfy sweatpants.
1. Facebook Content Monetization (Becoming a Content Creator)
You don’t have to be the next viral sensation to benefit from Facebook content monetization.
If you regularly post original content and build up return viewers, you can tap into revenue from ads, Stars, and even monthly subscriptions.
- Video Content / Facebook Live / Reels
Live broadcasts, Facebook Live shopping events, and Facebook Reels get you in front of a larger audience.
Include shoppable links, answer questions in real-time, and use in-stream ads or Facebook Stars (viewers send you a specific amount of Stars that convert into real money).
- Text Posts & Educational Content
Simple text posts that spark conversation and valuable content (like online courses or how-to guides) boost engagement and return viewers.
The more people interact, the bigger your audience and the higher your monetization opportunities.
Eligibility criteria apply, so review Facebook’s partner monetization policies and community standards in your professional dashboard.
2. Facebook Ads & Targeted Promotion
If you want to attract the right audience (instead of your distant cousin in Nebraska), Facebook Ads are your secret weapon.
These allow you to:
- Promote Products to Specific Groups
Target people based on their unique interests, demographics, and behaviors so your content reaches potential customers who are actually interested.
- Drive Local Awareness
Local awareness ads make sure your business pops up for people in your area, making Facebook a lucrative way to support foot traffic and in-person events.
- Test Different Formats
Use image, video, and carousel ads for best results. Track your Facebook Ads in Meta Business Suite and tweak campaigns for higher performance.
3. Sell Directly via Facebook Shop & Marketplace
Selling on Facebook Shop lets you connect with broader audiences, while Facebook Marketplace is designed to reach local buyers.
Link your shop to Instagram, tag products in posts, and respond to messages quickly (your listing might be bumped up if you’re responsive).
Pro tips:
- Use great photos, clear descriptions, and prompt replies to set yourself apart.
- Add new listings regularly to keep your shop fresh.
4. Facebook Groups & Building a Community
Don’t underestimate the power of a good Facebook group.
These groups can:
- Build a Loyal Audience: Create an exclusive customer group or offer early access, new product drops, or behind-the-scenes scoops.
- Drive Sales with Community: Launch VIP-only offers and flash sales, or use the group as a testbed for new products.
Engage members with original content, live streams, and Q&A sessions.
5. Affiliate Marketing & Brand Partnerships
You don’t need your own product to cash in!
Participate in an affiliate program or partner with brands for collaborations:
- Promote Products: Share affiliate links in your feed posts or videos and earn a commission on the sales. Pair with video reviews, unboxing, or “best-of” listicles for bigger results.
- Brand Collaborations: Get paid for sponsored content, shoutouts, or reviews. Tag partners and disclose partnerships to stay in Facebook’s good graces.
- Performance Bonus Program: If you knock it out of the park, Facebook and brands may offer extra payouts for hitting certain milestones (like video views or sales targets).
6. Subscription Service & Paid Content
Facebook’s paid subscription feature allows content creators and small businesses to charge fans a monthly subscription fee for exclusive content, early access, or members-only perks.
Think behind-the-scenes, online courses, or direct Q&As.
The best part? You control the offering, and your most loyal audience supports your work directly.
7. Leveraging Facebook’s Monetization Features
Here’s the fine print (and the fun stuff):
- Check Eligibility Requirements: Use the Professional Dashboard to review your eligibility for monetization methods like in-stream ads, paid online events, Stars, and subscriptions.
- Comply with Policies: Make sure you stay within Facebook Community Standards and Facebook’s partner monetization policies.
- Analyze and Iterate: Regularly check insights available in Meta Business Suite to find out which content and monetization tools deliver the best results.
Creative Ideas to Boost Sales and Engagement
No one likes a boring feed. What are the best ways to hook potential customers?
Mix it up with different formats, recurring segments, and a dash of your unique business flavor:
- Host a weekly Facebook Live for live demos or Q&A.
- Launch a challenge, like a customer photo contest, with a prize (free swag, anyone?).
- Share user-generated content and customer reviews for social proof.
- Use Facebook Reels for quick tips or behind-the-scenes peeks.
- Collaborate with local influencers for a bigger reach.
- Offer a limited-time discount for Facebook group members.
Consistency, authenticity, and a genuine (maybe even heartfelt) connection with your target audience will set you apart and build that return viewer magic.
Real Talk: Monetization Takes Strategy (and Hard Work)
Making money on Facebook isn’t a “set it and forget it” magic trick.
It takes time, dedication, and the willingness to experiment (and maybe laugh off a flop or two). The good thing? Every creative idea and well-crafted post builds your reputation, increases your reach, and opens up different ways to generate income.
The best thing you can do is treat Facebook as both a marketing channel and a sales platform. You’ll transform scroll-happy visitors into loyal customers when you combine compelling content, a well-optimized business profile, and innovative use of advertising and social features.
The Power Move? Don’t Go It Alone
Here’s an “exclusive content” secret that top content creators and small business owners already know: Outsourcing your social media to an expert saves you more than time.
It sets you up for lasting success.
Instead of juggling a new listing, responding to comments on five devices, and posting to three Facebook pages while also, you know, running your business… hand it off.
Contact Sunrise Virtual Assistant Services today for professional, cost-effective social media management.
We’ll optimize your Facebook business page, plan and execute creative campaigns that reach the right audience, and help you unlock every monetization opportunity Facebook has to offer.
Focus on your craft—we’ll handle the socials.
Key Takeaways
- Set up and optimize your Facebook business page for best results. Use every field and a branded image, and enable professional mode.
- Leverage Facebook ads to get your message in front of the right audience with strategic targeting and creative formats.
- Boost sales by listing products on Facebook Shop Marketplace and using live streams, Facebook groups, and original content.
- Explore multiple monetization methods: There are various ways to generate real money, from in-stream ads to affiliate marketing to subscriptions.
- Engage your community and encourage return viewers with authentic content, creative interaction, and value-driven offers.
- Outsource for efficiency: Contact Sunrise Virtual Assistant Services for professional, personal, and effective social media management that delivers.
Facebook isn’t just a place for memes and family updates anymore.
It’s one of the most lucrative ways for small business owners to make real money and reach a wider audience, all while building a brand that stands the true test of time (or at least the next algorithm change).
Start today, experiment often, and don’t be afraid to ask for help when you need it. Your small business is only a few clicks away from its next big leap.
