If you want to make money on Pinterest, this comprehensive guide provides you with a real step-by-step approach to effectively monetize your blog.
Pinterest has transformed into a powerful platform far beyond just DIY projects, home decor ideas, and meal inspiration. It is an essential tool for bloggers and content creators to drive traffic, expand their brands, and generate revenue.
With well over 450 million monthly active users, Pinterest offers an incredible opportunity to turn your blogging passion into a profitable venture.
Seize that opportunity and start monetizing your content on the Pinterest app today!
Why Pinterest is the Perfect Platform for Bloggers
Often touted as a visual search engine, Pinterest stands apart from other social media platforms.
While platforms like Instagram or Facebook focus on real-time engagement, Pinterest prioritizes discovery, evergreen content, and driving proven results like clicks and conversions.
For bloggers, it’s an excellent way to regularly attract an engaged audience and direct them to your website.
What’s even better, is that Pins have an incredibly long lifespan. A Pinterest post can generate traffic for months (or even years) after its original posting, giving your blog consistent visibility.
Not to mention, with niche-specific boards and tools like Rich Pins and Pinterest Analytics, you can really narrow your crosshairs, so to speak, on the exact target audience you want.
Now, let’s dive into some practical steps to unlock Pinterest’s full potential.
How to Make Money on Pinterest with Blog Posts
Benefits of monetization
But before diving into the “how,” let’s quickly explore why monetizing Pinterest through blog posts is a valuable opportunity:
- Drive Targeted Traffic: Pinterest users are always searching for solutions. You can steer more high-quality traffic to your blog using optimized keywords and eye-catching visuals to draw their attention.
- Increase Affiliate Revenue: Share direct affiliate links within your blog or promote affiliate products seamlessly.
- Brand Partnerships and Sponsorships: Create Pinterest-friendly content for brand collaborations.
- Promote Digital Products: Blog about courses, eBooks, or templates and showcase them on Pinterest.
- Build Passive Income Streams: Once a winning Pin is live, it can generate returns repeatedly over several months or years.
Armed with these benefits, here’s exactly how you can start making money on Pinterest. For more tips, check out our article on 10 Social Media Tips for Pinterest Success.
Step 1. Setting Up a Pinterest Business Account
The first step towards monetizing Pinterest is a Pinterest Business Account.
Why not stick with a personal account? Well, a business account gives users access to essential features like Pinterest Analytics, Rich Pins, and the ability to run Pinterest Ads—all crucial for tracking and improving performance.
How to Set Up Your Business Account
- Sign up or convert your personal account to a Pinterest business account.
- Add a profile picture and compelling description that represents your blog or niche.
- Claim your website under settings to verify ownership and build credibility.
- Enable Rich Pins to automatically add metadata (like blog titles and descriptions) to your Pins.
Pro Tip
While setting up your Pinterest profile, sprinkle relevant keywords directly into your profile description.
For example: “Helping content creators and small businesses grow with high-quality blog content and practical strategies.”
Step 2. Creating Pin-Worthy Blog Content
You can’t make money on Pinterest without quality content! That’s how to keep traffic on your site once they convert.
To succeed, your blog posts need to solve problems, answer questions, or inspire ideas for your target audience.
Characteristics of Pin-Worthy Blog Posts:
- Highly Visual: Include several high-quality images for every post. It’s well known that vertical images with a 2:3 ratio tend to perform best on Pinterest.
- Clear and Scannable: Use subheadings, bullet points, and lists to make your blog easy to digest.
- Actionable Information. Whether you’re sharing a recipe, travel guide, or affiliate product review, ensure your readers walk away with value.
- Include Call-to-Actions (CTAs). Encourage clicks with phrases like “Read more on the blog” or “Discover tips that work.”
Setting up a strong blog foundation ensures everything else—from traffic to affiliate marketing—falls into place.
Step 3. Use Pinterest SEO to Maximize Visibility
Pinterest operates just like a search engine, meaning SEO on this platform is critical to success. Without optimization, even the most stunning Pinterest content can fall flat.
Essential Pinterest SEO Strategies:
- Keyword Research
Use Pinterest’s search bar to identify keywords your audience is searching for. For example, type “blog monetization tips” and check the dropdown suggestions.
- Optimize Pin Descriptions
Write an engaging pin description for every new Pin, including target keywords and a brief summary of what users will learn. This does show in search results!
- Strategic Board Names & Organization
Create niche-specific boards (e.g., “Travel Blogging Tips”), and include keywords naturally in board names and descriptions.
- Alt Text Matters
Alt text on your blog images improves Pinterest SEO by helping the platform’s algorithm understand your content.
- Pin Consistently
Pinterest rewards active accounts. Schedule Pins weekly using tools like Tailwind or Pinterest’s in-house scheduler.
Step 4. Monetize with Affiliate Marketing
Affiliate marketing is one of the easiest ways to earn money from your Pinterest traffic.
By promoting products or services you actually genuinely love, you can earn commissions for each sale made through your affiliate links in your blog posts!
Yes, it’s Pinterest marketing at its finest!
How to Use Pinterest for Affiliate Revenue:
- Write product reviews or “best of” lists and include affiliate links within your blog. For example, “Best Travel Accessories for 2024.”
- Pin Blog Posts with Affiliate Links. Link your Pins to your blog posts containing affiliate links (rather than adding links directly on Pinterest). Pinterest users feel more confident clicking on blogs compared to direct affiliate ads.
- Use Rich Pins to promote seasonal or specifically trending products—be it recipes, home decor, or workout gear.
Tip: Check platform policies. Pinterest allows direct affiliate marketing, but your affiliate partners may have additional requirements.
Step 5. Run Pinterest Ads for Extra Reach
Want to supercharge traffic?
Investing in Pinterest Ads can amplify your reach across a broader audience. With ads, you can boost popular Pins or target Pinterest users based on keywords, interests, or behaviors.
Ads can promote blog traffic, specific products, or exclusive digital offers like courses.
Why Pinterest Ads Work:
- Appealing to intent-driven searchers.
- Reaching larger audiences quicker.
- Offering cost-effective campaigns for niche campaigns (compared to platforms like Google Ads).
Step 6. Collaborate with Brands
Sponsored collaborations or brand partnerships are lucrative opportunities for Pinterest-savvy bloggers.
Brands are more likely to connect with you for promotions, paid collaborations, or media kit sponsorships if your blog drives a significant amount of Pinterest traffic.
To Attract Brands:
- Create a professional Pinterest profile and media kit that highlights traffic analytics, engagement stats, and Pinterest boards.
- Use the Paid Partnership Tool and label collaborations with the “Paid Partnership” tag.
Step 7. Analyze, Track, and Improve
Your work doesn’t end after publishing Pins. Pinterest offers powerful analytics tools designed for bloggers to track performance. Measure impressions, saves, and clicks regularly to double down on what works.
Key Areas to Focus:
- Top-performing Pins based on page views.
- Keywords with the highest conversion rates.
- Popular content niches on Pinterest like health, lifestyle, or home decor.
Optimize and refine new strategies based on data insights to continually generate passive income with new trends.
Work Smarter, Not Harder
While Pinterest is powerful, the platform thrives on consistent, quality pinning schedules, which can be time-consuming for bloggers.
That’s where Sunrise Virtual Assistant Services comes in.
We specialize in Pinterest management, from crafting eye-catching pins to managing your content posting schedules. You focus on creating valuable blog posts, and we’ll handle the rest.
Contact Sunrise Virtual Assistant Services today to turn your Pinterest account into a traffic-driving, money-making machine.
Want to learn how to make money on Pinterest? Let’s grow your business together and help you achieve your goals.