In today’s digital age, social media plays a significant role in our daily lives. If you’re a business owner, the impact of social media is even more crucial. However, the key to success on social media isn’t just about selling your products or services – it’s about creating engaging content that captures your audience’s attention. Non-salesy social media posts can help build a relationship with your audience, establish credibility, and increase brand awareness.
Crafting social media posts that don’t appear too pushy can be challenging, but it’s not impossible. In this article, we’ll explore some effective ways to write non-salesy social media posts and take your social media game to the next level.
Being “Social” With Social Media
We live in a hyper-connected world, with social media playing an integral role in our daily lives. Whether it’s for personal use or business purposes, social media has emerged as a powerful tool for communication and engagement. However, the key to success on social media lies in understanding that it’s all about being social.
Social media is not just a platform for broadcasting your latest promotions or deals. It’s about creating meaningful connections with your audience, building relationships, and engaging with them in a way that adds value to their lives. The most successful social media accounts are those that provide value to their followers and cultivate a strong sense of community.
That being said, many small business owners and entrepreneurs may be aware of social media marketing, but struggle between overt sales pitches and crafting the kind of genuine content that creates their social media users’ following.
But how do you strike the right balance between providing value and promoting your products without coming across as too salesy?
Best Ways To Write Non-Salesy Social Media Posts
The key is to focus on creating quality content that is helpful, informative, and engaging. This could include sharing tips and tricks, answering frequently asked questions, or showcasing your products in a way that adds value to your followers’ lives.
Another critical aspect of social media is engagement. This means actively participating in conversations, responding to comments and messages, and showing a genuine interest in your followers’ lives. By engaging with your audience meaningfully (crafting the right types of content really helps facilitate this), you build trust and credibility, which can lead to increased loyalty and sales in the long run.
It’s also worth noting that social media is not a one-size-fits-all solution. Different platforms have different audiences and require different strategies. For example, Instagram is a highly visual platform great for showcasing products, while Twitter is better suited for sharing news and updates.
Let’s look at the best ways social media marketing gurus connect with potential customers in a way that’s authentic, and not like an overly-enthusiastic sales team.
Build trust with quality
Building trust is a critical aspect of the sales process, especially when it comes to social media. Consumers are becoming more and more sensitive to sales pitches and advertisements, and are actively turning away from companies that don’t provide them with value.
This makes sense; it’s pretty easy to determine when a popular social media influencer is going for a “cash grab” by promoting a new, random product you’ve never seen on their channel before that doesn’t necessarily align with the rest of their content.
How often have you clicked off your favorite true crime youtube channel because the sponsored video dove into a 10-minute sales pitch for a VPN service or shaving accessories? This snafu could be enough to incite some viewers to unsubscribe if they feel your content has changed its quality and want to avoid watching sneaky, irrelevant sales ads embedded in videos.
Therefore, to sell successfully on social media, you need to provide your followers with value, and the first step to accomplishing this is building trust. To begin with, you need to show up consistently on social media and share purposeful posts. Posting content haphazardly or without any real purpose is unlikely to generate engagement or interest from your followers. You’ll build momentum and gain traction with clear goals and objectives for your social media posts.
Developing a content calendar or a social media content plan can be helpful, as it allows you to plan your posts in advance and ensure that each piece of content aligns with your overall social media strategy. This helps you stay on track with your messaging and ensures you’re providing your followers with valuable, high-quality content that resonates with them.
Furthermore, showcasing your expertise in your area of business is essential. You demonstrate your authority and build credibility by providing insights, tips, and knowledge related to your industry or niche. This, in turn, builds trust with your followers, who come to see you as a reliable source of information.
Once trust is established, don’t change the quality or structure of content to promote a product! If the majority of people who follow you come to expect a certain kind of content, they trust that any product or service you promote is worth paying attention to.
So don’t squander their trust by trying too hard to promote when it’s not directly related to the content you’re crafting.
Solve problems
When it comes to selling on social media, it is crucial to take a non-invasive approach and avoid being too pushy. For an effective way to achieve this, you must first understand your target audience’s pain points, challenges, and concerns. You can do this by conducting market research, engaging with your followers through comments and direct messages, and monitoring social media groups and forums relevant to your industry.
Once you clearly understand your audience’s struggles, you can tailor your marketing messages and content to speak directly to their needs. By demonstrating that you have the expertise and experience to provide solutions to their problems, you can position yourself as a valuable partner rather than simply another salesperson.
In addition to listening and understanding your audience, it is essential to ensure that your products and services align with their needs and offer relevant solutions. By doing so, you can better serve your customers and build lasting relationships (and a better customer experience) that lead to more significant long-term success.
Make it an engaging journey
Storytelling is an effective method (and strikes the perfect balance) to promote products and services through social media marketing without appearing overly promotional. With the rise of social media, customers are no longer content with businesses merely advertising their products.
Customers are interested in the people behind the brand and its story. Therefore, storytelling can be a valuable tool to connect with customers and build relationships with them. Effective social selling must be engaging to keep your customer base interested.
To begin with, businesses must understand their audience and craft a story that resonates with them. This story should highlight the brand’s core values, mission, and goals. The story should also be relevant to the audience, evoke emotions, and provide a solution to the audience’s needs. Real life situations are not only highly relatable, but a great example of how your product or service can solve issues, or at the very least, make life easier.
The storytelling approach should be authentic, relatable, and engaging to keep the audience interested. These types of posts should depict the brand’s message creatively and innovatively using various multimedia tools such as images, videos, and animations.
Additionally, storytelling should include testimonials and case studies from new customers who have used and benefited from the brand’s products and services. These stories can serve as social proof and increase the brand’s credibility.
Lastly, storytelling can be shared through different social media platforms, such as Facebook, Twitter, YouTube, and Instagram, to name just a few. This strategy will allow large and small businesses to reach potential and existing customers and promote their products and services in a non-salesy way.
Conclusion
By utilizing a combination of high-quality content, creative storytelling, and authentic engagement on social media, brands can promote their products and services while establishing trust and credibility with their target audience. By doing so, they can create a long-lasting relationship with their customers, which will undoubtedly lead to increased sales and loyal customers.
Support with non-salesy social media posts
Sunrise Virtual Assistant Services understands the importance of social media advertising in today’s digital landscape. With the emergence of new social media platforms and the changing preferences of online audiences, it’s critical to have a coherent and engaging social media presence.
That’s why Sunrise Virtual Assistant Services offers social media copywriting services prioritizing engagement and customer interaction over sales pitches. We understand that outright sales pitches can turn off customers and fail to generate the desired response. And yes, we even work with social media influencers.
Our team of experienced writers crafts social media content that grabs attention, entertains, informs, and prompts audiences to take the desired action. We help you build your company’s brand voice through well-crafted messages that express and reflect your business’s values, vision, and mission. We ensure every post has a purpose and aligns with your overall content marketing and social media strategy.
Contact Sunrise Virtual Assistant Services today, and let us help you improve your social media presence with engaging and compelling content that resonates with your online audience. Trust us to deliver content that captures your brand voice, increases engagement, and propels your business to success.
