If you’re like most small business owners, you’re always looking for ways to drive more traffic to your website. Here’s a little-known secret: You can increase traffic by updating old blog posts!
You Can Drive Traffic and Boost Your Website’s Search Engine Ranking by Refreshing and Updating Your Old Content.
This blog post will explain how to update your old blog posts to drive more traffic to your website.
Keep reading to learn how!
Why is Updating Old Blog Posts Important?
Updating old blog posts is important for a variety of reasons. First, it helps to keep your content fresh and relevant. If you haven’t updated a post in a while, it may no longer be accurate or representative of your current views.
Additionally, updating old posts can help to attract new readers. When someone comes across an outdated post, they may be less likely to return to your site in the future. However, if they see that you’re regularly updating your content, they’ll be more likely to come back for more.
Finally, updating old blog posts can help you to boost your search engine rankings. For example, if you change the title or keywords of an article, you may be able to rank higher in search engine results pages (SERPs). This can lead to more clicks and traffic for your website.
Search engines favor fresh content, so updating an old post even slightly makes you more likely to appear higher in the results.
In short, there are many good reasons to update old blog posts. By doing so, you’re improving your site for both new and returning readers.
How often should I update my old blog posts?
That depends on how frequently people search for the topics you write about. If you write about timely topics people are searching for right now, you’ll want to update your blog posts more frequently. But if you write about evergreen topics that people search for all the time, you can update your blog posts less often.
Either way, aim to update your old blog posts at least once every six months. This will help ensure that your content is fresh and relevant.
What is “Evergreen Content?”
Evergreen content is a phrase used to describe material that remains relevant and useful long after publication. This type of content is often timeless, meaning it can be referenced and revisited repeatedly, regardless of when it was originally created.
Evergreen content can take many different forms, from classic blog posts to helpful how-to guides. One of the key advantages of evergreen content is that it has the potential to generate traffic and leads indefinitely. Once it is published, evergreen content can continue to attract readers and drive results for years to come. For businesses, this makes evergreen content an invaluable asset.
By creating and sharing relevant and timeless content, businesses can build a strong foundation for ongoing success.
Can I turn old blog posts into evergreen content?
Yes! If you have blog posts that are a few years old but still relevant, you can update them and turn them into evergreen content.
To do this, start by reviewing the post to ensure that it is accurate and up-to-date. Then, make any necessary changes to keep the information current. This includes removing anything that can be seen as “seasonal” or even trendy, depending on context.
Finally, update the title and keywords to reflect the new focus of the post. By doing these things, you can transform an old blog post into an evergreen piece of content.
How to Update An Old Evergreen Blog Post
As any seasoned blogger knows, one of the keys to maintaining a successful blog is to update your evergreen content regularly. Not only does this ensure that your readers always have something new to read, but it also helps to attract new readers and keep your blog relevant.
However, updating an evergreen post can be a bit tricky. You don’t want to change the core message or tone of the original post, but at the same time, you need to add enough new information to make it worthwhile for your readers. The best way to approach this is to start by doing some keyword research.
Find out what keywords are being used most frequently in relation to your topic, and then use these keywords to update your title and tags. Next, take a look at the original post and identify any areas that could be expanded upon or updated.
Finally, add a few new sections or subsections with fresh information. By following these simple steps, you can easily give your evergreen content a much-needed refresh.
How To Update Old Seasonal Blog Posts
As the seasons change, so do the trends in fashion, home décor, and other areas. If you have a blog with seasonal content, it’s important to keep your posts updated to remain relevant. Here are a few tips for updating old seasonal blog posts:
First, look at your post’s overall tone and message. Is it still applicable? If not, consider revising it to reflect current trends.
Next, check your photos. Are they still accurate? Outdated? If you’re using stock photos, be sure to update them so that they accurately represent the current season.
Finally, take a look at your links. Are they still active? If not, find new, relevant links to replace them. This also goes for affiliate links, not just external links to reference material. By keeping your blog posts up-to-date, you’ll ensure that your readers will always have access to timely, relevant information.
Don’t forget to add internal links!
When updating any old blog post, don’t forget to add internal links to other relevant posts on your site. This will not only help improve your website’s SEO, but it will also keep readers engaged by providing them with additional information that they may be interested in.
Internal linking is especially important when updating evergreen content, as it can help ensure that your blog post remains relevant and valuable for years to come. Especially if you have since expanded on topics within your content schedule and have a new batch of articles that can be linked to older content. So, next time you update an old blog post, add a few internal links to related content. Your readers will thank you for it!
Following these simple tips, you can easily update any old blog post and make it relevant again. Whether you’re adding new information, revising the tone, or simply changing the photos, a few small updates can make a big difference. So, don’t be afraid to go back and update your old blog posts from time to time!
Can a virtual assistant help me update old blog posts?
Sunrise Virtual Assistant Services offers a wide range of services to help busy bloggers, including content updates. If you’re interested in having someone update your old blog posts for you, contact us today! We’ll be happy to discuss your needs and provide a free quote.