Do you know how to create rich pins? In the world of Pinterest, rich pins are a vital aspect of a platform that generates an excess of 250 million monthly active users.
With rich pins, you can enhance your content and engage with your target audience more effectively on this image-based social media network. They enable you to add more detailed information to your pins, giving potential customers a richer experience when they engage with your content.
In this article, we will discuss Pinterest tips, how to create rich pins and explore some best practices for design.
How Are Rich Pins Different?
Rich pins are not like standard pins. They’re designed to provide more context beyond an image and a short description. They can be of four types: product pins, article pins, recipe pins, and app pins.
Each type of rich pin has specific features that stand out and that you can use to create beautiful and engaging content that resonates with your target audience.
If you’re running an e-commerce store (like a shopify store), the product pins enable you to showcase your product catalog with pricing, availability, and real-time updates.
Alternatively, recipe pins are perfect for food bloggers or websites, as they enable you to showcase the list of ingredients, cooking time, and serving size of the recipe.
On the other hand, article pins can be used to amplify your blog post’s reach and visibility with a headline, author biography, and summary of the article.
Finally, app pins allow you to present your app more clearly with an install button and a featured image.
Psst…you can read more on the benefits of rich pins here.
How To Create Rich Pins
When designing rich pins, there are some best practices that you should follow to ensure that your content stands out on the platform.
First step; ensure that the image used in the rich pin is a high-quality image, well-cropped, and matches the rest of your branding. Pinterest is a visual platform, and aesthetically pleasing pins drive more engagement.
Moreover, since Pinterest compresses images, ensure that you keep your image aspect ratio to 2:3 or 1:1 for optimal performance.
Optimization
Secondly, optimize your title, pin description, and metadata tags for SEO (search engine optimization). Pinterest works as its own visual search engine, and optimizing your rich pins with relevant keywords will make them easier to find when users search for content.
Use keyword-rich descriptions, headings, and meta titles that match the content of your rich pin. Optimizing your Pinterest boards is also the best way to fully capitalize on the platform, enabling your pins and boards to appear in search results..
Engagement
Another best practice when designing rich pins is to keep them relevant and actionable. Pinterest is all about inspiring and motivating people. If your rich pins are relevant and can help Pinterest users solve a particular issue, they’ll likely engage with them.
Additionally, adding a call to action to your rich pin, such as “Pin it for later” or “Check it out,” is a great way to encourage users to click and visit your own website.
Analyze
Finally, you should test and optimize your rich pins designs regularly. Analyze what works and what doesn’t, what drives engagement, and what drives traffic to your website. Optimize your pins for various devices, including desktop users and those with mobile devices, for the best user experience.
Monitor your PinStats to see which pins have got the most saves, likes, and click-throughs, and use that data to improve your rich pin’s performance.
In conclusion, rich pins can increase your content’s visibility, expand your reach, and engage with your target audience in more meaningful ways. By following the best practices outlined in this article, you can ensure that you’re creating rich pins that are visually appealing, easy to discover, and action-oriented, allowing you to stand out in the crowded landscape of Pinterest content.
So, start experimenting today, and use rich pins to take your Pinterest marketing to the next level!
Need Help Creating Rich Pins?
At Sunrise Virtual Assistant Services, we know that managing a successful Pinterest business account requires more than just creating high-quality Pinterest pins. That’s why we offer a full suite of services related to Pinterest, including pinning existing content, scheduling new pins, and designing Pinterest graphics.
Our team of experts can help businesses create and curate engaging content for their Pinterest accounts, including rich pins that provide more context, ad copy, and value for users.
We also understand the importance of tracking analytics and trends to optimize a Pinterest strategy. Our team can help businesses monitor their Pinterest analytics to identify top-performing content, measure engagement, monitor website traffic, and make data-driven decisions to improve their Pinterest marketing strategy.
Additionally, we can help companies to manage relationships with brands or influencers on their behalf, building valuable connections that can lead to increased visibility and collaboration opportunities.
Creating rich pins is an essential strategy for small business owners looking to stand out and succeed on Pinterest. By adding more information and context to pin designs, businesses can provide more value for users and improve their chances of engagement and discovery.
With the help of Sunrise Virtual Assistant Services, businesses can effectively manage their Pinterest accounts and take advantage of the unique opportunities this social media platform provides. Contact us today to learn more.
