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Tie in your brand
Create a template for your newsletter that corresponds with your branding. This means it should contain your logo, colors, and any other elements of your brand you utilize elsewhere such as on your website, print media, social media, etc.
Have one specific item as featured content. The content should create some sort of value to your viewers and be balanced at about 90% educational content and 10% promotional content. State what you want with brevity and keep text to a minimum. Use your own voice in a conversational tone.
Having eye catching and professional graphics can be a great way to have your audience truly read your content, drawing them in. These professional graphics should be simplified with a clear and unified message. Choose your colors wisely. Colors often have symbolic meaning that can make or break your message.
The layout of your newsletter should be simple and organized. This also includes the organization of how the newsletter is viewed on desktop or mobile device. Create a visible hierarchy in content based on where it is placed in the newsletter. Frame the content with a header and footer that correspond with your business branding and simplify font choices. Do not choose a font that is too elaborate and hard to read.
Link all social media platforms for your business in your newsletter. This is a great way for those that see and read your newsletter to stay connected regularly with your business on social media and your business website.
Make sure, in accordance with law, your newsletter has an unsubscribe link at the bottom. Allowing those on your email list to opt-out when they want easily.